INTERNAL COMMUNICATIONS | PRODUCT MARKETING | SALES MATERIALS | SOCIAL MEDIA DESIGN | PRINT & DIGITAL DESIGN
At PFSbrands, I supported both internal teams and sales efforts through clear, brand-consistent design across print and digital channels. My work focused on translating product information into engaging visuals that could be used internally, in sales conversations, and across marketing platforms.
Projects included employee newsletters, product guide brochures, sell sheets and one-pagers, sales advertisements, and social media graphics—each designed to communicate product value clearly while maintaining a cohesive and professional brand presence.
PRODUCT GUIDE
I designed a modern, editorial-style product guide featuring over 100 individual items. Each product is highlighted with its own unique layout and selling points, using varied page designs to maintain visual interest while clearly communicating key features and value throughout the booklet.
ONE PAGER SALES FLYERS
I designed one-page sales materials that highlight specific products and their key attributes based on sales team requests. These pieces are used in wholesaler sales prospecting and are tailored to clearly communicate value, promotions, and differentiating features in a concise, easy-to-digest format.
NEWSLETTER MAILER DESIGN
I designed a quarterly newsletter distributed to all employees that highlighted key wins, announcements, and updates from each company under the parent organization. I managed the full process—from gathering information and developing content to writing stories and designing a unique layout each quarter—ensuring the newsletter remained engaging, informative, and visually fresh while reinforcing company culture and alignment.