NATIONAL PROMOTION DESIGN | SOCIAL & DIGITAL DESIGN | BILLBOARD DESIGN | CAMPAIGN & LANDING PAGE DESIGN | IN-STORE SIGNAGE
At Champs Chicken, I led and supported creative initiatives across both in-store and digital channels for a national fast-casual brand operating within partner retailers as well as its first standalone restaurant location. I played a key role in providing creative support for the launch and ongoing marketing of the standalone store while continuing to design promotional materials for Champs Chicken locations nationwide.
My work spanned national food promotions, social media content, campaign landing pages, billboard and outdoor advertising, and in-store signage. Deliverables included window clings, table tents, hot case decals, flyers, gas-station TV content, flags, and billboards—each designed to maintain strong brand consistency while adapting to different retail environments and customer touchpoints. Across every project, I focused on creating clear, eye-catching visuals that supported sales, reinforced brand recognition, and performed effectively at scale.
SOCIAL MEDIA CONTENT DESIGN
A collection of social media designs created to drive awareness, engagement, and in-store traffic. Posts supported a variety of initiatives including new product launches, promotional offers, mobile app adoption, and sponsored partnerships with Mizzou Athletics, while maintaining strong brand consistency across platforms.
NATIONAL PROMOTION DESIGN
National promotion designs created for system-wide rollout across all Champs Chicken locations. These quarterly campaigns were designed to stand out among competing in-store messaging, driving high visibility and traffic while prioritizing select menu items through elevated, brand-forward visuals.
BILLBOARD DESIGN
Billboard design created for Champs Chicken’s standalone location, highlighting all-day offerings from breakfast through dinner. The split layout uses strong color contrast to quickly communicate menu variety, while clearly displaying store hours and location for easy wayfinding.